Regional events : Regional events are designed to increase the appeal of a specific tourism destination or region. This gathering takes place every 12 years.Ģ. The examples are :Hazz- the largest congregation of muslims, BishwaIztema- the Largest gathering of devotee muslims in Bangladesh, MahaKumbhMela - the largest religious gathering on Ganges and Yumuna rivers in Allahabad, India where in the year 2001 almost 70 million Hindu pilgrims converged. Some of the Mega events, although not having world wide audiences and coverage, but in terms of size these are really Mega events. The Olympic games, World cup soccer and cricket etc are examples.
Mega Events : Largest, generally targeted at the international markets. In terms of size, events can be categorized into :Īccording totypes/category, events can be classified into :ġ. Classification of events could be done from several dimensions.Ĭlassification can probably be done on the basis of size or type/category. This is very difficult to classify the events. Goldblatt (1997) defines special events as “ A unique moment in time celebrated with ceremony and ritual to satisfy specific needs ”. Our aim is to provide services to businesspeople who attend seminars and exhibitions, which are important activities in a growing economy. To the customer or guest, a special event is an opportunity for leisure, social or cultural experiences outside the normal range of choice or beyond everyday experience.ĭr. MICE is a creative event management industry that promotes the economic aspects of organising events and meetings on local, regional, and international levels. Professor Donald Getz (1997) defines Events from two perspectives :ġ.ğrom sponsoring/ organizing viewpoint :Ī special Event is a one-time or infrequently occurring event outside the normal programs or activities of the sponsoring/organizing body.
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